Imagine that you want to buy a birthday gift for your 5-year-old child. So, you visited a toy store that is well decorated with the latest toys on its display’s corners. Though you asked the storekeeper to show you the appropriate gifts, you keep looking for some more options from the displayed ones. And you choose the one from the displays.
Thus, your purpose was fulfilled.
Let’s now imagine what would have happened if the toys were not displayed appropriately. Well, you may not end up buying the desired one or maybe opt for another toy store.
Similar thinking acts when internet users visit any website. The user experience that a customer gets from a website creates the impression that turns a prospective visitor into a customer. Thus, the user interface design plays a great role in engaging customers. The best web development company in Kolkata can guide you in designing an appropriately designed business website.
What are UI/UX designs?
UI is the abbreviation of User Interface design and UX is an abbreviation for User Experience. The interface design includes various design elements that impart the visual impact. Based on these, the website appearance stands and gets the right user interaction too.
Elements of the designing
The UI/UX designs are made up of various elements. Here are they:
- The placement of the website content
- The colors and fonts of the texts
- The CTAs and icons
- The elements for website navigation
- The animative elements and images
Thus, proper placement of each of these elements in the right ratio results in excellent website design. It captivates the users making it a purposeful business over Web World.
Role of the UI/UX design
Behind the curtains, at the back end, all these design elements are properly arranged by the developers to get that visually appealing website. Now this website is capable of the following things:
Reducing the bounce rate
Bounce rate refers to the number of visitors that are leaving the website after viewing just the home page.
When a website is perfectly designed based on UI/UX designing aspects, it significantly reduces the bounce rate. The visitors would be spending more time with easy navigation and quick access to all content required.
Better conversion rate
Now the previous aspect automatically creates the next benefit.
When visitors spend more time on your website and explore it, they will take up the service or products. Thus, it converts the visitor into a customer instantly.
Enhanced user satisfaction
To explore what they want and end up with a quick buying process, a user gets satisfied. Thus, your website imparts 100% user’s satisfaction.
Also, it would lead to repetitive visits of the customers.
Brand development
With premium customer service and 100% user satisfaction, your business name would turn into a brand name. Thus, slowly yet steadily you can enhance the brand’s reputation and build up a positive connection with the customers.
Conclusion
UI/UX designers of the best web development company have to undergo extensive research work to provide the best experience. They need to study the user’s aspects and collaborate with the development team to imbibe those features. Overall it’s a teamwork that needs feedback to get more improvement and necessary adjustments over the period.