Businesses aim for profit and striving in such a competitive market needs innovative ideas that earn profits. In recent years, the increased usage of mobile phones has raised the scope of marketing through SMS. Well, it showed great results!
More and more businesses are owning this bulk SMS marketing strategy and getting the desired output. But many have not got the results.
Do you know where lies the difference?
It’s the proper technique of application. When you dare to do the don’t of the strategy, surely you will never get the success. The right bulk SMS marketing company in Kolkata will correctly guide you so that your business gets the fruits of SMS marketing.
To avoid such mistakes, first, you need to be aware of them. This blog throws light on those mistakes and lets you choose the right path.
The Don’t of the SMS campaigns
- Including the DND customers
DND customers refers to those who has registered their number for DND registry so that they don’t receive any promotional calls or SMS.
While creating customer’s database, you must exclude those DND numbers. Otherwise, it can be legal issues. It create a bad reputation for the brand itself.
In that case, you can take the customer’s permission for receiving SMS. While on their first buy or registration- take phone numbers and notify that they will receive SMS from your company.
Once the customer agrees, continue!
- Not including a clear call-to-action
That is the primary point which connects the customers with your business. So, highest priority has to be given to right call-to-action part.
To shorten the SMS content, sometimes, a clear CTA gets missing. You must be very careful about it and should not compromise the CTA.
Strategic placement of the CTA can change a SMS and bring sin more business and profit.
Bulk SMS marketing company in Kolkata experts can help you perfectly compose the SMS with the CTA.
- Too much or too less – both can be fatal
Sending too many promotional SMS or same discount repeatedly can have a bad impact. It shows either you have nothing to offer for your customers or it lacks the focus. So make sure you check the previous SMS before sending new ones and that too at a fixed frequency.
Also, sending a few SMS would not create an impression in customer’s mind.
You should aim to balance between two and be consistent. Frequency would depend on the type of business, subscribers, offers of your business.
- Don’t send message at odd timings
That is very considerable as it changes with the location. No doubt, a promotional SMS at bedtime or early morning is irritating.
Considering the local time, you must set the SMS campaign accordingly. The best time is between 11 am- 1 pm and 4 pm-6 pm.
Conclusion
Never forget to include the opt-out option in your SMS too. if your customers want to remove themselves from the SMS campaign, give them the freedom to do so.
