Ecommerce market is growing bigger with days. Most prominently after the pandemic situation, ecommerce got the highest splurge. More and customers are turning online for even their basic needs in daily life. And equally more and more ecommerce sites are coming up these days. Competition is increasing at faster rates. Thus, it is easier for any ecommerce brand to loss customers within seconds.
You need to apply some strategies to hold the customers and increase the conversion rates. Not only for an existing business, it is equally important for a new ecommerce brand to establish with more conversion.
Read this blog to get idea about the practical strategies of boosting the conversion rate of the customers. Also, know why ecommerce web hosting can affect this conversion rate too.
Conversion rate- what do you mean by the term
It is one the metric that evaluate the performance of the ecommerce store by identifying the visitors to your website and analyze their behavior. This analyze is important as it opens up scopes for improvement and enhancing the rate can also bring in much more revenue too.
Optimizing the eCommerce conversion rate (CRO) can be accomplished by some practical strategies. It is mainly data-driven approach and can be obtained over a period of time.
3 Practical tips on Boosting conversion rates
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Speed optimization
This is the first thing that you need focus upon. If your ecommerce website is loading slowly it can take away visitors easily.
So, you need to consider the CDN from your ecommerce web hosting provider, CDN quick delivery of the content to the users irrespective of the geographical boundaries.
Besides, there are other ways to fasten the speed too. You can optimize the images and videos, take up the browsing caching technologies for better performance.
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Mobile optimization
Most of the users are mainly accessing most of the website from mobile phone. So, if your website is not properly optimized for the mobile, then it’s a big failure.
While you are working on website designing, you must focus on this aspect. If designed by professional designer, then they would take care of it.
But if you have created it through any CMS platform, then choosing mobile responsive themes is important. Otherwise, you are losing a lot of customers for your ecommerce website.
Losing visitors is impacting the conversion rate a lot!
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Build Credibility
Credibility matters a lot when it comes for the ecommerce sites. Based on the credibility percentage, many users choose a store.
You can work on your social media platforms to get more credibility. Also get reviews, ratings, feedback from the customers which can in turn build your credibility too.
Conclusion
Besides these top three factors, focus on some other factors too.
Choose a reliable and secure payment gateway, make use of bold and easy to access call-to-action, offer free shipping, make popular products displayed on the landing page.
Hope these ways are helpful!
