A website is of no use if it gets zero clicks through search engines. Even if you have a few clicks, visitors are not spending enough time.
Is this a similar situation for your business too?
Well, then this blog is a must-read for you.
You are facing the problem as your website is not optimized for the search engines page ranking factors. Website optimization is a crucial step to accomplish for your online business to flourish and reach out to the target audience. A renowned and suitable cloud web hosting provider in Kolkata would help you optimize your website correctly.
Besides, we have shared some useful expert tips for website optimization.
But before we start, let us know how the website works best when optimized.
Website optimization – what is it and why is it necessary?
Optimization is a step wise process by which your marketing tools i.e website gets visibility over the search engine platform. When optimizes with right things your website would achieve highest rank that can fetch you more visitors.
It can significantly increase the performance of the website. It can bring you traffic that helps in prospective conversions too. Also, that aims for usability of the website with a brand recognition too.
To optimize your website, you need to undergo some compulsory steps.
Read these to know about them
Tips from experts for website optimization
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Start with an SEO audit
Experts of the cloud web hosting provider often undergo the audit of the website. The audit focuses on the entire website. The SEO experts start inspection from the website coding, indexing, sitemap, user experience, as well as the backlinks and the appropriate content too.
This audit can also be done by the website owner too through free tools too. Also, it can be done by the SEO experts too.
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Analyze the audit report
The audit report must be analyzed and work on the important points. Make the changes that are suggested in the audit report.
Often all these changes were not changed to the mark. Improvement always makes your website a better place to visit.
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Enable the browser caching
This particular feature would help store the files such as images or the JavaScript and the CSS locally at the device from which the user accessed your website.
This would significantly reduce the loading time of the website from that same browser. You can make use of plugins to enable this feature.
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Optimize the large images
Image sizes can play a crucial role in optimizing the website. A website makes use of lots of images that can make it more appealing.
Such large images should be compressed and then optimized. This would optimize the website and help in faster loading of the website too.
Large images can be compressed with tools that would minimize the size without compromising the quality of the image.
Conclusion
Picking up a suitable cloud web hosting provider is equally important for website optimization. Check out the features of the uptime guaranteed, storage capacity, and server reliability too. Thus, it would promise a seamless delivery of the website content to the visitors. This would also increase the clicks as well as dwelling time on your website.