The Telecom Regulatory Authority of India (TRAI) has issued The Telecom Commercial Communication Customer Preference Regulation (TCCCPR) 2018 in order to regulate Unsolicited Commercial Communication (UCC) and provide transparency to the unorganised SMS sector. TRAI has developed standards to improve control, eliminate fraudulent practices, and ensure enhanced client protection.
Bulk SMS provider in Ghaziabad who wish to engage with their clients will now have to register with Telecom Operators to send SMS, according to the updated TRAI standards. Companies and Bulk SMS Service Providers will report to telecom carriers, who will report directly to TRAI. The system will be governed using Blockchain technology also known as Distributed Ledger Technology (DLT) and the whole panel entities will be interlinked with each other. The system will be managed by Blockchain technology, also known as Distributed Ledger Technology (DLT), and the entire panel will be interconnected.
Why is DLT Registration required for SMS transmission in India?
TRAI plans to deploy DLT registration in June 2020. It keeps clients from receiving Unsolicited Commercial Communication (UCC). It will prevent enterprises from sending out spontaneous messages or making fraudulent phone calls to clients.
According to the TRAI (Telecom Regulatory Authority of India), all business organisations in India must register with the DLT Portal. DLT registrations are required for delivering bulk SMS throughout India, according to TRAI norms. Without DLT registration, business entities in India cannot deliver SMS.
Updated Version Of The TRAI Rules
- With the new laws, both Bulk SMS Service Providers and businesses that wish to send SMS to their customers must register with the Telecom Operators.
- Bulk SMS Service Providers will no longer be able to manage the Sender ID or template approval, and all header and template details will be visible on the panel. Headers will replace Sender ID, and each header must be authorised and registered with Telecom Operators.
- Three new routes have been introduced: transactional, promotional, and service (Implicit and Explicit). According to the new guidelines, the Transactional route will only be available to banks for transmitting OTPs, while service-related informational messages would fall under the Implicit category.
- The new legislation gives mobile subscribers (customers) entire discretion over controlling their consent to receive communications and opting out at any time.
- The consumer, also known as the mobile subscriber, is now given a time window in which they may control their choices depending on a specified time or day and accept certain types of promotional communications regardless of their preferences.
- It implies that even if a client has DND enabled on his phone, he can still get promotional text messages from a firm if he so desires. Customers can also opt in to get promotional SMS at specific times of the day.
Last But The Major One
The entire system is based on Distributed Ledger Technology (DLT). Everything is recorded and shared on the network using Blockchain Technology and can be traced back at any moment.
