SMS Guidelines In India: What To Do And What Not To Do

The Telecom Regulatory Authority of India (TRAI) has imposed limitations and controls on broadcasting and bulk SMS services. The objective of the authority is to foster the growth of the telecommunications industry so that India may take the lead in the emerging global information society. To send transactional or promotional messages to clients, a company or telemarketer must first register with the Telecom Regulatory Authority of India and get a registration number. The company must follow the criteria established by TRAI.

1. SMS for Transactions

A transactional SMS is a type of business SMS that is used by a company to send informational messages such as order alerts, one-time passwords, booking and payment information, and so on. They send SMS to clients in order to convey information vital for the purchase of a product or service. However, unlike promotional SMS, a transactional SMS is not intended for business marketing. A company should carefully consider the difference between promotional and transactional SMS. A Transactional SMS solution includes typical business templates that can be customised by the company. 

2. SMS marketing

As the name implies, a promotional SMS is used to provide offers, discounts, and promotions to both existing and new clients. The messages, however, may or may not be requested by the receivers. Promotional messages can only be sent between 9 a.m. and 9 p.m. and cannot be sent to customers who have activated the Do Not Disturb (DND) status. A promotional SMS’s sender ID is typically made up of a random 6-character Sender ID assigned by the telecom operator.

Suggested Don’ts

  • Sending promotional communications via transactional channels
  • Marketing through calling Do Not Call (DNC) customers
  • DND subscribers are being sent advertising texts.
  • Sending promotional communications to clients who have opted out of receiving them
  • Sending more than six messages in an hour to the same recipient
  • Assuming that website-based opt-ins are acceptable,
  • Transactional routes for sending opt-in messages to customers

Maintain this guidelines of TRAI and you will never be fined for any mistakes. InfoSky Solutions is a well-known and dependable bulk SMS service provider in Delhi. In your city Vishakhapatnam, InfoSky Solutions provides SMS services such as transactional bulk SMS, promotional bulk SMS, and voice SMS. Many organizations and businesses have utilized our SMS gateway and are very delighted. You do not need a mobile device to send SMS; instead, you can send SMS from your computer. To send SMS over the internet, all you need is an internet connection. As a result, this message service is also referred to as web SMS service.

We are a TRAI-approved bulk SMS supplier ( Telecom Regulatory Authority of India). Our SMPP server is directly linked to Vodafone and Airtel SMS gateways.

About InfoSky Solutions

InfoSky Solutions is a well qualified, experienced website design company in Kolkata, India that is committed to enhancing customer satisfaction. Our company is located in Kolkata and has more than 10+ years of experience in providing thousands of customers with a brilliant website design.