When creating a new website, the primary decision you need to take is choosing the ideal domain name for your site by consulting with a reputed domain registration company but finding the right domain name for your website can be tough since you need to evaluate your brand, business offerings, and search relevance. On the other hand, if you want people to find your website, SEO remains essential and the domain name you choose is also very important in establishing an effective SEO framework for your website.
Thus, to make things simpler, today in this blog post, we will look at the impact of domain names on SEO and how to choose an SEO-friendly domain name for your website.
What Effect Does A Domain Name Have On SEO?
If your domain name contains information about your website, it will be easy to demonstrate to Google that the site is a good resource on a specific subject.
Whenever you work to improve your website’s SEO, all of the authority you gain will be linked to the domain name. You may change the domain name later while keeping some of your authority, however, it may be difficult to accomplish. When you change your domain name, it will take at least three months to regain your earlier organic rankings; in certain situations, it may take up to six months or even a year. As a result, it is essential to choose the best SEO-friendly domain name right away.
4 Effective Tips for Finding the Best SEO-Friendly Domain Name
- Use Your Brand Name – When you utilize your brand name as a domain name, the user knows what to expect from your business. This results in a reduced bounce rate and higher retention, both of which help SEO. Using your brand name in your domain name is important not just for SEO, but also for brand image. By expressing a memorable brand name in the domain name of your online presence, you increase sentimental value and, your corporate identity.
- Choose a Domain That Includes an Industry Keyword – The presence of relevant keywords in domain names allowed visitors to build a connection between the search term and the website. This should increase the click-through rate (CTR), which contributes to a higher Google ranking.
- Choose a Memorable Domain – The best domain name for SEO is one that visitors will remember if they return. Thus, while choosing a domain name, consider if it will be acceptable to them or whether they will be able to remember it the next time they want to find you online by placing yourself in your customer’s shoes.
- Choose Location Domain – Location domains belong to those that end with a country extension. For example, if your company is based in India, you may use XYZ.in. For local businesses, a domain extension by location functions effectively. If a user from India searches for an online business platform, the .in extension will come up and seem to be more appropriate than the.com extension from the user’s perspective.
The days of randomly selecting a domain name and then filling your content with keywords are over. Google has improved a lot in the last 20 years, and it is no longer possible to manipulate the algorithm. Thus, choose the most suitable domain name for you by consulting with the best domain registration company in India, and then optimize it through proper SEO and content creation strategy to make all of your efforts profitable!