Bulk SMS- a modern and powerful business tool that help in effective marketing for businesses, organizations, and individuals. The main goal of bulk SMS marketing is to reach out to thousands of customers within one click.
However, with the technological advancement comes the challenge of safety and security too. Likewise, most of the communication channels, it is also prone to hackers attacks too.
So, it is very much crucial to look after the security concerns. Consult with your bulk SMS API provider who would help in getting the right way out.
Read this blog to know about the privacy concerns for bulk SMS marketing and how to handle it.
The Security Concerns
Most of the messages that are sent through bulk SMS contain encrypted sensitive data. Hackers have the chance to get them decrypted and exploit the transmission protocol and gain the unauthorized access. This can also lead to editing the message content, redirecting messages with suspicious links, and sent them to unauthorised recipients.
So being a brand you must be concerned about the bulk SMS Security measures.
How To Be Protected?
As you tie-up with the bulk SMS API provider, you must maintain a stringent privacy policy. Here are some of the concern you must be aware of:
- Data handling– your bulk SMS provider must handle data under strict data protection rules and regulation. Privacy laws must be maintained for utmost security purpose.
- Content of the message: whatever may be your marketing action, avoid using any sensitive data as the message content. In case you need to convey such message, send it through secure channels and with password protection.
- Data retention policies– this should be maintained between the service providers and the business organization. In case the data are no longer in use, it should be deleted from both ends to avoid posing any privacy risks.
- Secure transmission– the transmission protocol should be applied to avoid the eavesdropping at the time of transmitting the message.
- Secure APIs– while integrating the bulk SMS API, make sure you use secure APIs for security breach prevention.
- Two factor authorization– Unauthorized access can be avoided by using the two-factor authentication or applying the secure login credentials.
- Use sender ID verification– businesses those are sending bulk SMS can validate their identity with an alphanumeric ID. It serves as a digital signature for them. Getting message from that ID can confirms that the message is validated.
- Security audits– This must be done regularly to identify any breach vulnerabilities. Also, audit process undergoes basic training process for employee to maintain the best security practises.
Conclusion
The consequence of security breach for any brand is huge. It practically affects the organizational functionalities as well as the reputation. Also, legal liabilities will protrude in case any individual take up legal action against security issues. Additionally, loss of trust among customers has a long-term impact.
To avoid all these, implement robust security measures, get the consent of customers, and maintain the integrity of the brand’s value too. with all these steps harness the full potential of bulk SMS as marketing channel.
