Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by a top bulk SMS company, 89% of customers use their mobile phones while shopping, and 64% of people own a smartphone as of 2015.
If you’re already on board with SMS marketing, here are some tips and suggestions on how to maximize your success with bulk SMS gateway services.
- Create an SMSM marketing team
Large SMS marketing campaigns aren’t DIY. You’ll need a variety of skilled professionals in order to get the most out of your marketing strategy. One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. The more complete your SMS team, the greater the benefits you’ll reap from effective marketing strategies.
- Know the customer
Use a CRM (Customer Relationship Management) app to measure the success of your messages. Analyse purchase history and location-based demographics, so you can send the right messages to the right customers. Segment your clients for targeted promotions. Send bulk messages for general sales and promotions that anyone anywhere could take advantage of.
- Write clear messages
Get to the point: You have 160 characters to express yourself. Do it in less if you can. Make sure the message is clear and concise, written in plain English. Avoid abbreviations, emoticons, and all caps.Don’t use open-ended messages.
- Use call-to-action buttons
Calls-to-action increase customer engagement with your SMS marketing texts. That’s exactly what you want from them: to be engaged, to value the texts you send, to read them, interact with them, and act on them.
- Get your timing right
SMS is all about immediacy. It takes people an average of three minutes to open messages. Clients’ responses to sales, promotions, and events promoted on SMS are most effective when they’re last-minute impulses.
Take SMS timing one step further by finding out the best time to send a message to a specific individual based on their past interactions with your texts. This ultra-targeting goes beyond region and demographics and customizes your marketing to optimize results.
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